Done-for-You Product Development
Create a scientifically differentiated product without figuring out every step alone.
A scientist-led program for supplement, skincare, beauty, wellness, and longevity founders. You bring the idea and the audience. Over 90 to 120 days, we build the formula, the pilot, the documentation, and the go-to-market plan, and you own all of it at the end.
A Complete Pathway From Idea to Product Asset
One program takes a product idea and turns it into a development plan, a science-informed formula, a pilot-ready product, and a commercialization roadmap, in that order, so nothing expensive gets built before it is proven.
You bring the idea, the expertise, and the audience.
We build the science, the product, and the path to market around it.
Launch Lab Is for Founders Who Are Ready to Build Seriously
We take on a limited number of founders at a time, and this is not the room for a quick-rich shortcut, a passive-income promise, or the cheapest generic product on a catalog. It is built for people who intend to own what they build.
Functional medicine providers creating a wellness line
Med spa owners building skincare or beauty products
Supplement founders developing a custom formula
Longevity entrepreneurs creating a wellness product
Skincare founders who want more than private label
Experts with an audience ready for a product offer
Founders with capital, distribution, or product vision
What You Get Inside Launch Lab
Product Concept Validation
Before a dollar goes into formulation, we pressure-test the idea, the customer, and the business case, so you build what the market will actually buy.
Market & Feasibility Assessment
We assess the category, formula direction, delivery format, timeline, manufacturing considerations, economics, and development path.
Custom Scientific Formulation Direction
We develop a science-informed formula direction aligned with your brand, target customer, product goals, and intended category.
Ingredient & Supplier Research
We review ingredient options, supplier considerations, and sourcing factors that can affect feasibility, cost, quality, and scale.
Prototype Development
We help move the formula direction into early samples that can be reviewed, refined, and prepared for pilot planning.
Formula Optimization
We refine the product direction based on specifications, feedback, feasibility, product experience, and commercial goals.
SOP & Production Documentation
Batch records, testing standards, and SOPs that let any manufacturer reproduce your product exactly. This is the paperwork that turns a formula into an asset you can hand off, license, or sell.
Pilot Batch Production Planning
We support the path toward a small pilot batch designed to validate customer response and product readiness.
Packaging & Label Strategy
We develop packaging direction, label messaging, product positioning, and claims guardrails.
Commercialization Roadmap
Pricing, sales channels, launch messaging, and a founder sales plan, so the product has a way to reach customers on the day it is ready, not months later.
Manufacturer Introductions & Support
We help identify manufacturing partners and prepare you for more strategic vendor conversations.
Scale-Up Strategy
We prepare next-step recommendations for growing beyond the first product version or pilot batch.
Direct Access to Dr. Maryam Alavi
You work directly with a PhD scientist who has scaled cGMP production 17× and cut manufacturing cost by 45%, not an account manager and not a handoff to a junior team.
The 90–120 Day Development Pathway
Timeline may vary based on product type, formulation complexity, testing needs, vendor timelines, and founder readiness.
Day 0306090120
Ownership handoff. You leave owning the formula direction, the documentation, the SOPs, and the manufacturing pathway, not renting them.
What you keep
You don’t rent the work. You own it.
Every engagement ends with a documented product asset in your hands: the paperwork that turns a formula into something you can hand off, license, or sell.
Proprietary formula spec
The formula direction, ingredients, and the rationale behind them.
Batch records
The records that let a manufacturer reproduce your product exactly.
SOP binder
Standard operating procedures for consistent, repeatable production.
Testing standards
Specs and QC standards applied to every batch you make.
Claims guardrails
What you can responsibly say, mapped to the right U.S. category.
Pilot samples
Real product to test demand and refine before you scale.
Manufacturing pathway
Vetted partners and a plan to move to commercial production.
Commercialization plan
Pricing, positioning, and a go-to-market you can execute.
What it costs and what it replaces
One program instead of a scattered spend on separate consultants, formulators, sample rounds, and coaches that rarely add up to a finished, owned product. Here, every piece connects, and the asset at the end is yours.
Final scope depends on category, formulation complexity, and how far into commercialization you want to go. You leave owning the formula direction, the documentation, the SOPs, and the manufacturing pathway. Compared with the cost of a wrong manufacturer, a stalled launch, or a product you never owned outright, the math tends to favor getting it right the first time.
$20,000–$30,000+Because Trial and Error Is Expensive
Founders who try to build alone often lose time and money through:
Wrong manufacturer conversations
Generic private-label products
Unclear product positioning
Formula confusion
Unsupported claims
No documentation
Packaging before strategy
Production before validation
Freelancers who only solve one piece
Business coaching without technical execution
Every one of these is expensive, and most of them are invisible until the money is already spent. One structured pathway is how you avoid paying for all of them.
See whether your idea is ready
Book a Product Opportunity Call. If the opportunity is strong, you will leave with a clear next step. If it is not ready yet, we will tell you that too.